Description
So why exactly is Primo so special?
Primo is the last 5 years of wax making, polymer research, raw material accusation and personal development in polymer engineering combined to make what I believe to be the best possible luxury wax. Customers who buy Primo and any other Infinity Wax product also benefit from our powerful position in the market as a manufacturer & retailer. Your buying directly from factory, and thats something that is fully reflected in our prices. At £49.99 for 200ml hand-finished glass enclosure which weighs in at nearly half a kilo, Primo certainly is not an over priced wax by any means!
There are 4 major components to Primo that make it what it is:
1. Natural waxes, Primo uses Carnauba T1, Montan, Candelilla wax, Micronised Paraffin and a dash of organic beeswax. These waxes are balanced perfectly to deliver stunning gloss levels and are paired perfectly with the other elements of the product. Natural wax on its own has its limitations and in Primo we have made perfect use of each wax in perfect concentration.
2. Liquid Si02 Polymer, Primo contains 2 types of specialist polymer in liquid form. This allows the wax to develop a powerful thin film over your vehicles paintwork. In addition these polymers create a cationic reaction on the bodywork as the positively charged Si02 molecules are physically attracted to the negatively charged body panels. lastly these aid the removal process of the wax.
3.Solid State Si02, In Primo we utilise the latest solid polymer technology, unlike the liquid counterpart this reactive polymer provides the "backbone" of the entire formula and carries all the other waxes as a sacrificial element. As primo begins to wear the natural waxes will be the first to begin degrading while this solid polymer continues to provide impressive water behaviour. In tests Primo still held a water contact angle of 96 degrees after a simulated 1 year!
4. Self lubricating mineral fluid, unlike many waxes on the market Primo does not contain any oil at all. Oils are often used to create a short term gloss effect. In reality this practice has a minimal effect on gloss as the oil is almost completely wiped away on removal, in addition adding oils can in some cases make the wax greasy to remove. Our mineral fluid has a much lower density than water at 0.79 with a medium - fast evaporation rate which self lubricates creating a simply unbelievable ease of application and a non greasy removal. In fact Primo is so easy to remove you will probably end up going back to check that you actually applied it! It has been described like wiping a polished panel with nothing there by several customers.
Conclusion
To finalise, Primo is exactly what you would expect from our top tier wax. You expect the ease of application, removal, water behaviour, gloss and durability. It really has to be used to be appreciated, thankfully we are offering it in 2 sizes: 50ml and 200ml which are priced at £19.99 & £49.99 respectively. Primo is highly unlikely to ever be on sale either its just not worth selling for a penny less!
I genuinely believe this is one of the finest waxes on the market today and for such a fantastic price to. All our testing has been conducted against SuperGloss+ wax and a popular wax from Switzerland which retails at over £150. The results showed Primo to be better in every area and significantly higher "gloss" than both waxes. If you would like to know more hang tight, because a youtube video is on the way. But for now here is one we made on the first editions late in 2018.
How to use:
Application:
Primo is a very firm wax in its glass container, yet when you come into contact with it you feel an instant "oil up" effect allowing you to load your applicator pad easily. This if carried forward onto the body panel with an unbelievable spread, a tiny amount goes a very long way. Yet with its firm texture it is near impossible to over apply Primo.
Cure Time:
Primo is extremely diverse, you may remove after 1 minute - 15 mins and experience a wax like no other, it simply glides off the panel with a gentle swipe of a good quality towel. Exactly what you would expect from a wax of this acclaim.
Removal:
One of the most important aspects of your user experience, all Infinity Wax products are designed with an easy experience in mind. Primo is no different. Taking a clean, dry wax removal towel to the panel you will feel there is no resistance or drag. It almost feels there is nothing there to remove, yet with a highly visible haze you will always see where you have waxed and what needs to be removed.
Water Behaviour:
As you would expect Primo does not disappoint. The water beading is simply incredible with 121+ degree contact angles measured in lab conditions and super quick sheeting. The surface tension reduction Primo leaves behind is super slick!
Durability:
Primo Wax offers enhanced durability of 6+ Months with ease. Primo utilises modified Sio2 polymers to form a cationic effect that provides a solid backbone for the natural waxes to do what they do best. Primo is expected to last much longer than 6 months however at present has not been tested as such. To summarise, a simply stunning wax to use! The visual results are mind-blowing with gloss enhancing provided by both polymer and a combination of 5 natural waxes, perfectly balanced to give a warm glossy finish, extreme depth and a wet look appearance.
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Frequently Asked Questions
The frequency of detailing can depend on the car’s use and storage conditions. Generally, a full detail is recommended every 4-6 months. Regular maintenance washes and a top up of protection can be done more frequently, ideally every 2-4 weeks, to keep the car in pristine condition. The use of Rapid Detailer or Express Sealant make maintaining the finish super easy.
Infinity is more than just another detailing brand. Founded with the belief that DIY detailers should be able to use professional grade products and get the best results in complete safety. Unlike store bought offerings that are usually 95%> water. We took the harmful chemicals out, changed them with modern & safe alternatives that are in many cases are derived from sugar cane, allowing you to get pro results safely at home while also being great value, concentrated and better for the environment. We operate our own factory in Central Scotland, ensuring quality and supply is controlled to the highest standard.
Polishing involves using an abrasive compound to remove surface imperfections like swirl marks, scratches, and oxidation, restoring the paint’s smoothness and shine. Protection provides a protective layer over the paint, enhancing the shine and protecting the surface from environmental contaminants like UV rays, rain, and dirt. Products like Rapid Detailer, Express and our other last stage protection products (LSP) like Supergloss+ wax and QDX Ceramic are all good examples.
To prevent water spots, dry the car immediately with a clean microfiber drying towel, and avoid washing the car in direct sunlight. Using a quick detailer spray like Rapid Detailer as you dry can also help. The main thing is not to allow any water to dry on the surface.
Clean the tyres thoroughly with Incinerate Wheel cleaner and brush, our dedicated tyre cleaning brush works well. After cleaning, apply a tyre dressing or gel to give them a new look. Choose a non-sling formula to avoid residue flinging onto the car’s paint
Anything else?
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Why Choose Infinity Wax?
When you choose Infinity Wax, you're choosing a brand trusted by real professional detailers and manufactured right here in our own UK factory.
Our formulas are designed to be safe to use for enthusiasts while remaining fully concentrated and professional strength.
How do we do it? Our deep understanding of material science ensures that your car receives the most advanced care available. We throw out the aggressive industrial chemicals and take a new approach, developing safe and easy to use products that are in many cases from sustainable sources.